HISTORY OF ZUMBA
Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba!
In 1999, after his success in Colombia, Beto brought the class to the U.S., where he was apprached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba class all over the world.
In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming response created a demand for more Zumba instructors, and Zumba created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba instructors worldwide!
To date, there are over 30,000 instructors and 7.5 MILLION people JUST LIKE YOU attending Zumba® Fitness classes EVERY WEEK, all over the world!!!
